Twitter is shaking up its C.E.O. and ousting Jack Dorsey, replacing him with a guy the media is now referring to as “Parag Agrawal.”
“We just started and Parag is the clear leader for where we’re going,” said Kal Raman, Twitter’s vice president of operations, on a media call to explain the company’s new leadership structure.
Agrawal, a PayPal alum, joined Twitter in 2016 as head of Twitter’s digital marketing business. Raman, who currently reports to Dorsey as the company’s C.E.O., is in charge of the team responsible for video, product, and operations.
Raman will continue to report to Dorsey, but Agrawal, Twitter’s C.E.O., will have more influence over product, video, marketing, and operations, according to Raman. Twitter’s original C.E.O. Adam Bain has now been placed in charge of content, an area that had been handled by him since Dorsey took over as Twitter’s CEO.
Twitter has been undergoing several big changes recently. It’s turning on both it’s Fabric ad platform and video app Periscope; it’s rebuilding many parts of its advertising business around video; and it’s making drastic changes to its digital advertising tools.